Cart Abandonment Calculator
Enter your monthly cart additions, completed purchases, average order value, and estimated recovery rate to see your abandonment rate and the dollar value of recoverable revenue sitting in abandoned carts.
Advertisement
Calculator
See your Cart Abandonment Calculator results
Enter your email to unlock results — free forever.
No spam, ever. Unsubscribe at any time.
Advertisement
Formula
Abandonment Rate = (Cart Additions − Purchases) ÷ Cart Additions × 100
Subtract completed purchases from cart additions to get abandoned carts. Divide by total cart additions and multiply by 100 for the percentage. Multiply abandoned carts by AOV to get lost revenue, then by recovery rate to estimate what's realistically recoverable.
How to use the Cart Abandonment Calculator
- 1
Enter your monthly cart additions
Number of sessions where a user added at least one item to cart.
- 2
Enter your completed purchases
- 3
Enter your average order value
Value should be in $.
- 4
Enter your expected recovery rate
Realistic recovery with emails/retargeting. Industry average is 5–15%.
- 5
Read your results instantly
Results update in real time as you type.
Advertisement
Why cart abandonment is the biggest revenue leak in e-commerce
The average cart abandonment rate across all industries is approximately 70% — meaning 7 out of every 10 shoppers who add something to their cart never buy. On mobile, it's even higher at 80–85%.
This isn't mostly price sensitivity or intent issues. Studies consistently show that 25–35% of abandoners cite 'just browsing' or 'not ready to buy yet' — meaning they're legitimate future customers who need a nudge. Another 20% abandon due to unexpected costs (shipping, taxes) revealed at checkout. Both of these are recoverable with the right interventions.
The three recovery strategies and their typical rates
Abandoned cart emails are the highest-ROI recovery tool, typically recovering 5–15% of abandoned carts when a three-email sequence is used (immediate, 24-hour, 72-hour). The first email alone typically recovers 3–5%.
Retargeting ads recover an additional 1–3% of abandoners who don't respond to email — particularly effective for users who didn't provide an email address. Exit-intent popups with an incentive (free shipping, small discount) can prevent 3–5% of abandonment at the moment it would occur.
Combined, well-executed recovery programs can reduce effective abandonment by 10–20 percentage points — a massive revenue impact given the baseline.
Tips & Insights
Send the first recovery email within 1 hour
Recovery email conversion rates drop by 50%+ if the first email is sent 24 hours later vs. within 1 hour of abandonment. Speed is the biggest lever.
Don't offer discounts in the first email
Train customers to expect discounts by always offering them early, and you'll cannibalize full-price purchases. Lead with a helpful reminder; only introduce an incentive in the second or third email.
Worked Examples
Mid-size fashion retailer
88.9% abandonment rate, $969,520 in monthly lost revenue, $96,952 recoverable per month ($1.16M/year) with a 10% recovery rate.
Advertisement
Frequently Asked Questions
What's a good cart abandonment rate?
Below 60% is considered strong performance. 65–75% is average for most e-commerce. Above 80% typically indicates a checkout UX problem — unexpected costs, required account creation, or a slow/buggy checkout flow.
How is cart abandonment rate different from checkout abandonment rate?
Cart abandonment includes everyone who added to cart but didn't buy. Checkout abandonment is narrower — it measures people who started the checkout process (entered payment/shipping info) but didn't complete. Checkout abandonment is typically 20–40%, while cart abandonment is 65–80%.
What causes high cart abandonment?
The top causes are: unexpected shipping costs (49%), 'just browsing' (34%), required account creation (24%), slow delivery options (22%), and distrust of payment security (18%). Addressing the first and third alone can meaningfully reduce abandonment.
Advertisement